Service · China Market Entry
01 / Strategy
Enter China with purpose.
Enter China with purpose.
Enter China with purpose.
Ruoyi defines the strategy, positioning, research, localization, and launch plan a brand needs before entering China.
Ruoyi defines the strategy, positioning, research, localization, and launch plan a brand needs before entering China.
Ruoyi defines the strategy, positioning, research, localization, and launch plan a brand needs before entering China.
A clear market-entry system before the first post, platform, or campaign goes live.
A clear market-entry system before the first post, platform, or campaign goes live.
What We Do
We turn ambition into a practical China entry plan.
We turn ambition into a practical China entry plan.
We identify the right audience, clarify the brand position, map the competitive field, and shape a launch roadmap that teams can execute with confidence.
We identify the right audience, clarify the brand position, map the competitive field, and shape a launch roadmap that teams can execute with confidence.
01
Discover
Discover
02
Position
Position
03
Execute
Execute
04
Optimise
Optimise
Market Research
Brand Positioning
Competitor Analysis
Localization Strategy
Content Direction
Launch Planning
What’s Included
Market entry strategy, brand positioning, research, launch planning, and localization — organized into one clear direction.
Market entry strategy, brand positioning, research, launch planning, and localization — organized into one clear direction.
Outcome
Outcome
A focused route into China: clear positioning, practical priorities, and a launch plan built for long-term growth.
A focused route into China: clear positioning, practical priorities, and a launch plan built for long-term growth.
A focused route into China: clear positioning, practical priorities, and a launch plan built for long-term growth.
Service · REDNOTE (Xiaohongshu) Management
Service · REDNOTE (Xiaohongshu) Management
02 / Trust
02 / Trust
A trusted RedNote presence is built through taste, consistency, and cultural fluency — not volume alone.
A trusted RedNote presence is built through taste, consistency, and cultural fluency — not volume alone.
Build trust before selling.
Build trust before selling.
Build trust before selling.
RedNote rewards brands that feel useful, credible, and culturally fluent.
RedNote rewards brands that feel useful, credible, and culturally fluent.
RedNote rewards brands that feel useful, credible, and culturally fluent.
Ruoyi manages RedNote as an editorial growth channel: strategy, planning, creator collaboration, publishing, community care, and performance optimisation working together.
Ruoyi manages RedNote as an editorial growth channel: strategy, planning, creator collaboration, publishing, community care, and performance optimisation working together.
01
01
Content strategy and planning
Content strategy and planning
02
02
Publishing and account management
Publishing and account management
03
03
Creator collaboration
Creator collaboration
04
04
Community management and optimisation
Community management and optimisation
What We Do
We build the operating rhythm behind a trusted RedNote presence.
We build the operating rhythm behind a trusted RedNote presence.
From content planning to creator briefs, publishing, replies, and optimisation, every action supports credibility and recognition.
From content planning to creator briefs, publishing, replies, and optimisation, every action supports credibility and recognition.
Outcome
Outcome
A RedNote presence that earns trust before it asks for attention — clear, consistent, and built to grow.
A RedNote presence that earns trust before it asks for attention — clear, consistent, and built to grow.
A RedNote presence that earns trust before it asks for attention — clear, consistent, and built to grow.
Service · WeChat Ecosystem Management
Service · WeChat Ecosystem Management
03 / Relationship
03 / Relationship
Relationships matter more than reach.
Relationships matter more than reach.
Relationships matter more than reach.
WeChat is where interest becomes an owned customer relationship.
WeChat is where interest becomes an owned customer relationship.
WeChat is where interest becomes an owned customer relationship.
Ruoyi designs the WeChat ecosystem around Official Accounts, CRM, private traffic, customer communication, and lifecycle planning.
Ruoyi designs the WeChat ecosystem around Official Accounts, CRM, private traffic, customer communication, and lifecycle planning.
Beyond visibility: a private, enduring relationship layer for customers who already know your name.
What We Do
We structure the customer lifecycle after the first moment of interest.
We structure the customer lifecycle after the first moment of interest.
Content, communication, CRM, and private traffic are planned together so each customer touchpoint has a clear role.
Content, communication, CRM, and private traffic are planned together so each customer touchpoint has a clear role.
01
01
Official Accounts
Official Accounts
02
02
CRM and private traffic
CRM and private traffic
03
03
Customer communication
Customer communication
04
04
Customer lifecycle planning
Customer lifecycle planning
Outcome
Outcome
An owned WeChat system that keeps customers close, informed, and ready for the next step.
An owned WeChat system that keeps customers close, informed, and ready for the next step.
An owned WeChat system that keeps customers close, informed, and ready for the next step.
Service · China Digital Advertising
Service · China Digital Advertising
04 / Precision
04 / Precision
Paid media works best when the audience, message, and brand position are clear before spend begins.
Paid media works best when the audience, message, and brand position are clear before spend begins.
Paid media works best when the audience, message, and brand position are clear before spend begins.
Paid media works best when the audience, message, and brand position are clear before spend begins.
Better targeting starts with better positioning.
Better targeting starts with better positioning.
Better targeting starts with better positioning.
Ruoyi plans China paid campaigns with the strategic discipline to make each impression more useful.
Ruoyi plans China paid campaigns with the strategic discipline to make each impression more useful.
Ruoyi plans China paid campaigns with the strategic discipline to make each impression more useful.
We connect campaign planning, audience targeting, creative strategy, media buying, optimisation, and reporting into one decision-making system.
We connect campaign planning, audience targeting, creative strategy, media buying, optimisation, and reporting into one decision-making system.
02 · Campaign System
What We Do
What We Do
We plan the campaign system, manage the media, and use performance reporting to sharpen the next decision.
We plan the campaign system, manage the media, and use performance reporting to sharpen the next decision.
01
01
Campaign planning and audience targeting
Campaign planning and audience targeting
02
02
Creative strategy and media buying
Creative strategy and media buying
03
03
Optimisation and reporting
Optimisation and reporting
04
04
Performance analysis
Performance analysis
Outcome
Outcome
Paid media that reaches the right audience with a sharper message and a clearer reason to act.
Paid media that reaches the right audience with a sharper message and a clearer reason to act.
Paid media that reaches the right audience with a sharper message and a clearer reason to act.
Start with a conversation
Start with a conversation
Choose the right China growth system.
Choose the right China growth system.
Choose the right China growth system.
We’ll help define the services, priorities, and operating rhythm your brand needs next.
We’ll help define the services, priorities, and operating rhythm your brand needs next.
We’ll help define the services, priorities, and operating rhythm your brand needs next.
Start a Conversation
Start a Conversation